A clear, evergreen examination of why users rarely behave in the tidy, linear ways platforms expect. … The Myth of the Rational User: Why Behavior Defies the ModelRead more
Month: April 2026
The Cognitive Load of Constant Change
An evergreen analysis of how frequent updates, shifting interfaces, and moving targets quietly exhaust users. Explains … The Cognitive Load of Constant ChangeRead more
When Information Stops Being Useful
A clear, evergreen exploration of how digital environments overwhelm users not through lack of information, but … When Information Stops Being UsefulRead more
The Architecture of Digital Behavior
A foundational explainer on how people actually behave online versus how platforms assume they behave. Covers … The Architecture of Digital BehaviorRead more